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How Marketers in 2017 do Marketing Planning [State of Pipeline Marketing Data]

                       
                       

How Marketers in 2017 do Marketing Planning [State of Pipeline Marketing Data]

Alexis Getscher, Oct 6, 2017

For the first time, in the 2017 State of Pipeline Marketing Report, we asked marketers how they do planning. They answered questions about budget, planning metrics, confidence in hitting revenue goals and ROI.

At Bizible, we’re huge advocates for planning all marketing channels to revenue. Marketers who track, report and plan to revenue, can level up and join the rest of the organization by talking business in terms of dollars instead of leads.

Of marketers surveyed, almost 30% said they create marketing plans based on Revenue targets or Customers acquisition targets. This post focuses on those marketers, and compares their responses to respondents who answered that they plan marketing to a Lead Volume or MQL metrics.

Read more »


 

The 2017 State of Pipeline Marketing Report [Infographic]

Alexis Getscher, Oct 3, 2017

How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report, through a variety of questions surrounding Marketing in 2017.

Over 300 marketers answered questions about the channels they use, how they measure success, their top marketing priorities, and more.

In the infographic below, see how 2017 trends compared to those of 2015 and 2016.

Read more »


 

Optimize for revenue with B2B marketing attribution and reporting by Bizible.

Bonus: Download the free Definitive Guide To Pipeline Marketing  Everything you need to know to be a revenue-focused B2B marketer. Includes how  to solve the challenges of B2B marketing attribution, how to move the team from  lead-focused to revenue-focused, and so much more!  Learn More


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