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How Dr. Bronner's Is Taking Over Soap Dishes Across America

Read the label on most soaps and you'll find a few words about freshness and lather. But pick up a bottle of Dr. Bronner's and you'll read this: "Whatever unites us is greater than whatever divides us! ... Only if constructive-selfish work, perfecting first me, like every arctic owl-penguin-pilot-cat-swallow-beaver-bee, can I teach the Moral ABC."...
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Read the label on most soaps and you'll find a few words about freshness and lather. But pick up a bottle of Dr. Bronner's and you'll read this: "Whatever unites us is greater than whatever divides us! ... Only if constructive-selfish work, perfecting first me, like every arctic owl-penguin-pilot-cat-swallow-beaver-bee, can I teach the Moral ABC."...
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The cast previewed Selina Meyer's post-presidential life at SXSW
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HBO's Veep is arguably one of the most clever takes on D.C.'s behind-the-scenes screw-ups on TV, but the show is staying apolitical in the era of Trump. "We're not Saturday Night Live," said showrunner David Mandel. "If we try to make a joke about what Trump did yesterday on Veep, by the time it's aired...
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Tech is breathing life into space travel at SXSW
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Space travel may have been at its buzziest in the late 1960s, when Buzz Aldrin--right behind colleague Neil Armstrong--became the second person to walk on the moon. Yet intergalactic topics seem to be making a notable comeback thanks in part to a few tech-minded developments, specifically NASA's social media game and Aldrin's leveraging of virtual...
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Brand's yearly media spend is around $100 million
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Lets children in Austin play with Mexico City counterparts
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FCB Mexico is aiming to heal some of the divisiveness and discord in the world today by joining kids from Austin and Mexico City with "Tug of Hope," a virtual game of tug of war at South by Southwest Interactive in Austin, Texas. The synchronized, interactive system lets players in Austin and Mexico City feel...
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Hungry Hearts with Action Bronson will debut later this year
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Vice Media was a global launch partner for the Snapchat Discover platform two years ago, but the company hadn't been part of the media stampede to create original series for the platform--until now. Vice Media announced today that it has expanded its deal with Snap Inc. and will now create shows exclusively for Snapchat, following...
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True North Counts Doctors Without Borders, Make-A-Wish as clients
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Founded in 1994, creative agency True North has become an expert in bringing nonprofits into the digital era--and helping increase donations as a result. The agency helped longtime client ASPCA transform its marketing from offline to digital, making online the nonprofit's No. 1 fundraising channel. Its "One Moment" campaign for Make-A-Wish America, which showed the...
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