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How Virtual Reality and Social Media Are Helping Buzz Aldrin and NASA Educate the Masses

Space travel may have been at its buzziest in the late 1960s, when Buzz Aldrin--right behind colleague Neil Armstrong--became the second person to walk on the moon. Yet intergalactic topics seem to be making a notable comeback thanks in part to a few tech-minded developments, specifically NASA's social media game and Aldrin's leveraging of virtual...
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Digital & Tech Daily
March 15, 2017
Today's top news for digital marketers
Tech is breathing life into space travel at SXSW
By Christopher Heine
Space travel may have been at its buzziest in the late 1960s, when Buzz Aldrin--right behind colleague Neil Armstrong--became the second person to walk on the moon. Yet intergalactic topics seem to be making a notable comeback thanks in part to a few tech-minded developments, specifically NASA's social media game and Aldrin's leveraging of virtual...
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Facebook and Google continue to dominate, Twitter falls behind
By Lauren Johnson
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Artificial intelligence is playing a significant role in creating ads
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With an emphasis on entertainment and mobile video
By Christopher Heine
The organization's social team aims to entertain but also help
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Curtis "Bob" Burns is an unlikely social media guru. He's middle-aged, lives in Ohio and works remotely for the TSA. Yes, that TSA, the Transportation Security Administration, which, at one time, was better known for awkward pat-downs than positive buzz. Burns became the TSA's social media lead in 2008, but it wasn't until about three...
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ACLU and other groups have pushed for policy changes
By Marty Swant
Brands, media companies and nonprofits use Facebook's data for a lot of different things, but the company said it wants to make sure tracking people isn't one of them. Today, Facebook announced it's banning developers from using the social network's data about users for surveillance tools. According to the company, updates, which also apply to...
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Kerry Steib brings lessons from her time in marketing
By Sami Main
When you first hear Kerry Steib's job title, director of social impact at Spotify, you might think it entails monitoring large social media campaigns. In fact, she coordinates Spotify's global social good efforts and connects communities of music lovers, artists and activists. Earlier in her career, Steib worked in marketing at major companies like AOL...
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Agency Mofilm will create the ad campaign
By Christopher Heine
Creative agency Mofilm has been awarded the project work for the forthcoming ad campaign to promote Princess Cruises' Ocean Medallion initiative, Adweek learned this weekend at South by Southwest in Austin, Texas. Omnicom-owned PHD, which has been Princess Cruises parent Carnival Corporation's international media agency of record for almost a year, will handle media. The...
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The multichannel effort targets media agencies
By Christopher Heine
Facebook on March 16 will launch its biggest business-to-business advertising endeavor in the company's 13-year history, the digital media giant revealed to Adweek at South by Southwest on Sunday. The Facebook brand campaign aims to educate and inspire marketers to invest more in mobile video ads and to generally shift industry mindsets toward clips specifically...
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CEO Kirill Evdakov loves the returns on his local campaign
By Christopher Heine
With people arriving in Austin over the last few days for South by Southwest, which kicked off Friday, the grand share of out-of-towners landing in the local airport were likely Googling, "rideshare app that works in Austin, Texas." By that time, they had probably read that Uber and Lyft were no longer providing service in...
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