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Watch This Poor Guy Try to Justify a $10,000 Motorcycle

It's a conversation that happens across the country--how many times a day? A hundred? A thousand? Warily eyeing middle age bearing down on him, a fella goes out and buys a motorcycle on a whim. He's plunked down his 10 grand, and he's had a swell time getting bugs in his teeth out on the...
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Brand Marketing Daily
April 20, 2017
New ad from Zero takes on the psychology of the impulse buy
By Robert Klara
It's a conversation that happens across the country--how many times a day? A hundred? A thousand? Warily eyeing middle age bearing down on him, a fella goes out and buys a motorcycle on a whim. He's plunked down his 10 grand, and he's had a swell time getting bugs in his teeth out on the...
Read more »
BBDO's Robin Fitzgerald picks her 3 favorite ads
By Tim Nudd
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Marketing at future speed Marketing at future speed
Go ahead, ask him anything
By Angela Natividad
Tumi, Dyson and Tito's Vodka will sponsor site's first wellness summit
By Christine Birkner
FCB's gag campaign tackles a deadly serious topic
By Gabriel Beltrone
College students in states that allow guns on campus don't need to worry about getting shot, thanks to a new line of school-spirit body armor. That's the deliberately jarring, absurd premise of a new gag campaign from FCB New York for University of Texas student protest group Cocks Not Glocks--famous for waving large dildos at...
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Brace yourself for Cherie and Renno's 'Meow'
By Tim Nudd
While Dove tackles the thorny socio-political debate around stock photography, stock photo agency Deposit Photos just wants to show you cat photos. And some fantastic ones, at that. And it's doing so in novel fashion: It created, entirely from its own collection of stock photography, a whole music video filled with cats for Israeli musical...
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And you thought Game of Thrones was bad
By Angela Natividad
The French love themselves some sex, or at least some quality nakedness, which manages to pop up in ads for everything from food delivery to selling tables. To demonstrate how raunchy Season 2 of Canal+ show Versailles will be, French agency BETC decided to roll the dice on that reputation. The case study below depicts...
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Gaming the system from within
By Angela Natividad
In college, we were charged with digging through magazines to find ads that depicted either minorities or women in a non-stereotypical (read: not sexy or homemaking) way. It was hard. For every 20 ads with an impossibly contorted white woman, we found maybe one with a minority--never mind a woman looking empowered, or even doing...
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Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady weigh in
By Tim Nudd
Managing the work is one thing. But eventually you have to start managing people, as well as your own brand in the marketplace. What then? Our video series "Best Advice I Ever Got" continues today with four more top creative directors--Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady--revealing the best tips they ever got...
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American Giant's 'Made in U.S.A.' success story
By Robert Klara
The way that Bayard Winthrop tells it, the idea for the world's best hoodie started because he was pissed off. It was 2011 and Winthrop, a finance guy from New York, had found himself running a fashion accessories company in San Francisco. Sensitive to changing trends in retail (especially the resurgent interest in high-quality, domestically...
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