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EMarketer Updates US Time Spent with Media Figures

eMarketer estimates that US adults will spend an average of 12 hours, 1 minute per day using major media in 2017, an increase of 2 minutes over 2016. While growth in time spent is leveling off, traditional media continues to cede time to digital formats.
eMarketer Updates US Time Spent with Media Figures
 

eMarketer estimates that US adults will spend an average of 12 hours, 1 minute per day using major media in 2017, an increase of 2 minutes over 2016. While growth in time spent is leveling off, traditional media continues to cede time to digital formats. Full Article

Download: US Social Usage StatPack

Looking for stats and a visual overview of social network usage in the US? Download eMarketer's Social Usage 2017 StatPack for over 25 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long.

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World's Largest Ecommerce Players Outpace the Rest of the Retail Sector
 

The average revenue growth for Amazon, Alibaba and JD.com was more than seven times that of the worldwide retail sector in 2016. And the two Chinese companies are continuing to beat analysts’ estimates this year. Read Article on eMarketer Retail

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Listen In: How Marketers Can Best Pursue a Customer-Centric View
 

In the latest episode of "Behind the Numbers," Chris Lundquist, the senior vice president of data and analysis at DigitasLBi, talks about the challenges and opportunities companies face with pursuing a customer-centric view, in spite of the growing complexities created by data and technology. Listen to Podcast. Made Possible by Oath.

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Data Feed
 

Retail Embraces AI: Ecommerce retailers are not shying away from embracing new artificial intelligence (AI) capabilities. A survey from SLI Systems found that 54% of online retailers either currently use or plan to use the technology in the future. The most popular use of AI was to give customers personalized product recommendations, but other AI applications—like virtual reality and voice-activated apps—were used by very few respondents.

Premium Smartphones, Premium Profits: New data from Counterpoint Technology Market Research reveals that premium smartphones are responsible for the vast majority of profits from handsets. The firm reports that phones costing $400 or more generated 80% of profits in the sector during Q2 2017. Apple was a clear winner, bringing in 65% of global profits while accounting for only 9% of smartphone shipments worldwide.

More Data

Buy the Report: Digital Ad Spending in Germany
 

Digital Ad Spending in Germany, by Industry: Forecasts and Trends
Advertisers in the automotive, consumer packaged goods (CPG), financial services, retail and travel industries are among the largest spenders in overall advertising in Germany, which is the second-largest digital ad market in Europe. Digital and mobile ad spending across all these industries will grow through 2018.

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