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Get Started With AdWords Manager And Google Analytics Account Linking

                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

December 2015 Product Update

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This month in Analytics: use the new AdWords Manager Account Linking, start exploring Audience Insight reports, get inspired with a non-profit Analytics case-study and more.

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New Features

Get Started With AdWords Manager Account (MCC) Linking

Linking Google Analytics properties to your AdWords manager account makes it easy to import all of the data from your AdWords MCC account into Google Analytics. This greatly simplified linking process makes it easier to import all of your AdWords metrics. This information can shed light on how much of your website traffic or business comes from AdWords, and help you improve your ads and website.

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Explore The New Audience Insights Reports And Get A Deeper Understanding Of Users

We've recently launched a new report that shows all Audience Segments (combinations of age, gender, interests) in one table and introduced new metrics for audience size and index (relevancy) for easy cross segment comparisons. This lets you take an interest-centric view of your audience, and see the potential size and relevance of individual audience segments.

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Developers: New guide, new group

We recently launched a new guide describing how you can integrate CRM data into Google Analytics and use it to create AdWords Remarketing Lists. Work with your developers to pick and implement the method that's right for you. Do you have questions about Google Analytics libraries? We're now using Stack Overflow as the central place for you to to ask and answer questions. Our tag? google-analytics, of course.

Tips & Best Practices

Cancer.org Donations Rise 5.4% With Help From Google Analytics

The American Cancer Society has been working for more than 100 years to find a cure for cancer and to help patients fight back, get well and stay well. Today, the Society uses a number of websites and mobile apps to provide information on cancer detection and treatment, offer volunteer opportunities, and accept donations. The society wanted to ensure they were getting the most out of their outreach efforts and visitors.

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Great Storytelling With Data: Visualise Simply And Focus Obsessively

This post from Googler Avinash Kaushik discusses a cluster of strategies you can use to ensure that you present your data with radical simplicity and an incredible focus. You goal is to present your "why" and "so what" so quickly that the attention moves away from the data and on to a discussion.

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5 Tactics To Help Build Brand Loyalty And Grow Your Subscriber List

What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to your site? Use these strategies from Googler Adam Singer in his monthly ClickZ column to create and measure engaging content and achieve your marketing growth goals.

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Event Calendar

Learn about analytics from Googlers & partners at these upcoming events.

January 28, 2016

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The Carnegie Conference - Orlando

The Carnegie Conference explores the critical connection between marketing strategy and recruitment. Through multi-channel marketing, effective branding, comprehensive big data analysis, and thoughtful lead nurturing, this year’s conference sessions are sure to inspire you for your next marketing move.

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February 2, 2016

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Superweek 2016 - Hungary

In this talk, Analytics Advocate Daniel Waisberg will go through a framework to help guide the data analysis process. The framework is based on a matrix, called TITE (time, interactions, trends, and events), which takes both internal and external factors into consideration as well as influences and the need for comparison. Using a hypothetical example, he will share how it can be used to transform data into a meaningful story.

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