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Use Smart Goals, powered by Google Analytics, to optimize in AdWords

                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

January 2016 Product Update

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This month in Analytics: use Smart Goals to measure your ads better, see what's new in the Solutions Gallery, get started with powerful Calculated Metrics and more.

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New Features

Use Smart Goals, powered by Google Analytics, to optimize in AdWords

To advertise smart, you have to measure smart. And a key metric for almost any business is conversions, also known as "that moment when users do the thing that you want them to do." For businesses that don't measure conversions in AdWords today, we've created an easy-to-use solution: Smart Goals. Smart Goals help you identify the highest-quality visits to your website and optimize for those visits in AdWords.

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Explore What's New at the Solutions Gallery

The Google Analytics solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. Whether you're a newbie or guru, exploring the frequently-updated gallery will help you learn more about your data through the power of Analytics.

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Engagement Jumps 30% for Wyndham Vacation Rentals with Help from Google Analytics Premium

Wyndham Vacation Rentals runs 9,000 North American rental properties from the mountains of Utah to the beaches of South Carolina. As you can imagine, that many guests and destinations creates some interesting challenges for Wyndham's online booking system. They turned to Google Analytics Premium and Google Tag Manager for help, and we've published a new case study showing the results.

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Tips & Best Practices

Excellent Analytics Tip: Chase Smart Calculated Metrics

Calculated Metrics are user-defined metrics that are computed from existing metrics and drive more relevant analyses and enable greater actionability without leaving the product. This post from Googler Avinash Kaushik shares ideas on getting started with some of the most useful Calculated Metrics today.

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Data Driven Design

Designing a new website is a big task. You must take many things into consideration: ease of use & functionality, mobile responsiveness, content, flow, graphics, etc. On top of that, you need to ensure that all of the analytics tracking is properly setup and collecting the necessary data for you to report on success. See tips on how to get started with data-driven design from Googler Krista Seiden.

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Explaining Google Analytics to Your Boss

Explaining Analytics to your manager is one of the most important skills analysts and marketers can develop. This guide from GACP Jon Meck at LunaMetrics is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it for those who are new.

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Event Calendar

Learn about analytics from Googlers & partners at these upcoming events.

February 2, 2016

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Superweek 2016 - Hungary

In this talk, Analytics Advocate Daniel Waisberg will go through a framework to help guide the data analysis process. The framework is based on a matrix, called TITE (time, interactions, trends, and events), which takes both internal and external factors into consideration as well as influences and the need for comparison. Using a hypothetical example, he will share how it can be used to transform data into a meaningful story.

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February 23, 2016

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Google Analytics User Conference - Vienna

Justin Cutroni and Daniel Waisberg, from the Google Analytics team, will present at the annual Google Analytics User Conference in Vienna. Justin will open the event with a talk on the past, present and future of Digital Analytics. Daniel will discuss the importance of integrations when it comes to data accuracy and comprehensiveness.

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April 11, 2016

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ClickZ Live - New York

Leading the discussion across digital marketing, digital transformation and beyond, this year marks the 17th annual ClickZ event in New York. Attracting 1,000+ digital marketers and business leaders, ClickZ Live provides you with advanced practical theory and innovative strategy in the industry today.

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