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Google Analytics Now Supports Accelerated Mobile Pages (AMP) Analytics

                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

February 2016 Product Update

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This month in Analytics: get started measuring Accelerated Mobile Pages, re-engage audiences likely to convert with Remarketing, learn the latest best practices from Googlers and more.

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New Features

Announcing Google Analytics Support for Accelerated Mobile Pages (AMP)

The AMP (Accelerated Mobile Pages Project) team recently announced the launch of an analytics component that will enable measurement on AMP pages. For publishers looking to use AMP to provide an improved user experience, we've released Google Analytics measurement capabilities for Accelerated Mobile Pages.

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Re-engage Audiences That Are Likely To Convert With Remarketing

A Remarketing Audience is a set of users to which you want to show one or more customized ads. You create Remarketing Audiences in Google Analytics based on user behavior, and then use those audiences as the basis for remarketing campaigns in your other ad accounts like AdWords and DoubleClick Bid Manager.

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Google Apps Script: Tracking Add-on Usage With Google Analytics

Google Apps Script makes it easy to create and publish add-ons for Google Sheets, Docs, and Forms. There are now hundreds of add-ons available and many are reaching hundreds of thousands of users. Google Analytics is one of the best tools to learn what keeps those users engaged and what should be improved to make an add-on more successful.

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Tips & Best Practices

DoubleClick for Publishers & Google Analytics Premium

Recently the Google Analytics team released two new integrations: DoubleClick for Publishers (DFP) for Google Analytics Premium and DoubleClick Ad Exchange (AdX) for all Google Analytics users. Googler Daniel Waisberg shares a quick explanation of what those new integrations will bring to publishers when it comes to understanding and reporting new data.

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Excellent Analytics Tip #27: Chase Smart Calculated Metrics

Calculated Metrics are user-defined metrics that are computed from existing metrics and drive more relevant analyses and enable greater actionability without leaving the product. Discover some of the important calculated metrics to get started with from Googler Avinash Kaushik.

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Make It Your Goal To Become An Analytics Leader

As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns. Googler Adam Singer shares how to become a leader and convince the skeptics in his latest analytics column on ClickZ.

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Event Calendar

Learn about analytics from Googlers & partners at these upcoming events.

March 14, 2016

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EyeForTravel Summit - San Francisco

Attend this 2 day executive conference to meet, network and do business with senior Online Travel, Tourism and Hospitality executives working in the areas of mobile, technology and innovation. A great opportunity for travel marketers to get the latest in analytics.

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April 11, 2016

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ClickZ Live - New York

Leading the discussion across digital marketing, digital transformation and beyond, this year marks the 17th annual ClickZ event in New York. Attracting 1,000+ digital marketers and business leaders, ClickZ Live provides you with advanced practical theory and innovative strategy in the industry today.

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