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Posted: 27 Apr 2016 08:09 AM PDT
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. In fact, the latter only got stronger…
Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
I’ll be posting all kinds of steps in the process: Initial steps, findings and conclusions here, on my blog, so to stay tuned,
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
While I think that A/B testing is important (and that’s what I am already doing), pre-testing materials are even more important: This enables you to take what I’ve got and run your own tests because what may have worked on my site may be counter-efficient on yours. So take what I’ve collected below and run your own tests (and share them below!)
First a few things that have been covered pretty well already:
Now to different ways to word your call-to-action:
Call-to-Action Button Wording
Have you ever contemplated buying something, and then thought to yourself “I’ll think it over.” The same thing may happen to your blog readers preventing them from taking an action.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. More often than not, tomorrow becomes eventually, which ends up being never. The sooner you can get people to take action, the better.
Here are some effective call-to-action phrases that will make people rush to grab what you’re selling
Or try adding words like these to your current CTA to experiment:
Provide Clear Instruction
It’s a well-known theory that if you want someone to perform some action, you’ll get better results by telling them exactly what to do.
MarketingSherpa have tested it and found that “click here” link text increases click-through rates by more than 8%.
So this is something to test out:
Express the Sense of “Joining the Community”
Joining a group of people of common goals, feeling not alone is a powerful incentive, so this is something to try:
Instill the Feeling of Exclusivity / Win
Everyone wants to feel special, so this can be an effective action trigger:
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit.
It makes sense to avoid boring your user with the same call-to-action they see everywhere else and offer them to “learn more”. It invites the user to explore on his own without pressure.
Use Imperative Mode
Giving your readers the power to command instead of being instructed: It may work well for the certain types of readers (I know it would probably work well for me!)
Try Emotional Wording
These don’t fall into a particular category but many of them are worth testing… Also some of them may match the tone of your site better than the others:
Finally, here are some words you may want to add to your current button to see if any yields more action:
Download All the CTA Button Variations!
Grab your free download here and play around:
Action Triggers to Use Near the Button:
(More on these in my next article, please do submit the ones that work for you here)
An interesting tactic I see more and more recently is to add a “cancel” button and phrase it the way it acts like an action trigger:
More things to test…
Title Case or Not?
I couldn’t find good case studies id the CTA should be capitalized or not. Two arguments to consider:
Which one do YOU prefer?
Some marketers prefer to use two-step opt-ins (using the same plugin), so the CTA simply says ‘Get the free report’ (no email field), and this then takes you to a second screen where you enter the email address.
The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it.
A Few Helpful Case Studies Already Done
How YOU Can Contribute
Thanks to my helpful MyBlogU contributors who suggested CTA button wording variations below: @irinaweber048 of SE Ranking, @SakaneeJ of Blogging Aid, @Amabaie of THGM ghostwriters, @JKatzaman largofinancialservices.com, Brightsidesmktg, @N8hanWilliams of Crazy Eye Marketing, @JEAlford, @northresearch of Myth Buster, @DIYMarketers DIY Marketers, @seotify Seotify, @duggansara of Sara Duggan | Blogger’s Assistant, @EP_pturner of MaXXers, @websuccess Web Success Team, @Laura_Rike of Envizion Advertising, @SeegerN of Seeger Consulting Inc., @timfel of TimFelmingham.com
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