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How Much Does It Cost to Start and Manage a Blog? The Minimum Blog Management Budget

Posted: 04 May 2016 07:00 AM PDT

How much does it cost to make a blog (a website)?Due to the nature of my multiple projects, I get many questions from readers and bloggers which I try to address in as much detail as I can. Some questions are asked so often that it makes sense to answer them in an article.

Two of the more frequent questions:

  • How much does it cost to make a blog (a website)?
  • Is it possible to start a blog and make some money for free?

I am addressing both the questions here. You’ll see that I am sticking to a minimum budget and I do think that some things are worth paying for if you are determined to succeed:

How Much Does It Cost to Host Your Own Blog?How Much Does It Cost to Host Your Own Blog?

There’s no easy answer to this question. There’s a huge variety of hosting services these days and you can host your site for as little as $5 a month.

What I definitely don’t recommend is hosting your site for free. I’ve seen so many desperate bloggers who had their work of several years shut down due to some bogus reasons that I’d stay away from any free hosting no matter how tempting the offer might sound.

A paid hosting allows for more customization, flexibility and reliability. Plus you don’t need to be tech-savvy these days to host your site. Most good hosting services offer one-click WordPress installation, so anyone could handle that. Paid hosting services also offer 24/7 customer support and trust me, you’ll need this.

As someone who had (and witnessed) WordPress-run sites being hosted as regularly as once a year and handled the consequences, I highly recommend focusing on the hosting service security.

I’ve had a few of my sites hosted with WP Engine [that’s the only hosting service I’ve allowed myself to be an affiliate with: I only sign up to an affiliate program if I am really impressed with a service or a tool] and I have never had a single one of them hacked. I still plan to move my other sites there but changing a host is a nightmare…

Speaking of changing your hosting service, yes, like I said, that’s no fun and in most cases results in lost visits, leads and income. That being said, try to make a good choice from the first try. I know it’s tough, so do your homework and try not to save too much. Believe in yourself: Your site is likely to pay for itself soon enough if you do everything right when starting out.

Total cost: $29 a month (First two months are free)

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How Much Does It Cost to Host Your Own Blog?How to Make a Blog Look Professional (And How Much Does it Cost)?

Here’s one hard truth: I’ve never seen a professionally looking blog that would use a free WordPress theme. Yes, you are lucky if you are good with CSS and you can code everything yourself.

I am not that lucky, so after trying a theme after theme, I went with a premium one.

I browsed around and after asking some friends for advice, went with Genesis Framework [aff] and its child theme Kickstart Pro

For the past ~10 years I’ve had to deal with (optimize and customize) dozens of WordPress themes (usually with help of my tech team). But for my blog revival experiment I made myself a promise I wouldn’t turn to them for any help: I must do everything myself.

To my surprise the Kickstart Pro theme was so flexible and easy to set up that I managed to do everything myself and actually enjoyed the process. They have a handy backend full of tips, resources and video guides and I eagerly went through them, step by step, until I liked what I saw.

Total cost: $99.95 one-time

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What Are the Best WordPress Plugins?What Are the Best WordPress Plugins (And How Much Do They Cost)?

This is the evergreen question: I’ve changed my answer many times throughout my blog managing experience and I am sure I’ll have more favorites in the future too… For my blog revival experiment, I carefully picked my plugins to make sure I am not using too many (I’ve done that mistake a few times).

So here are my WordPress plugins I cannot really do without these days:

Sumome: Email Optin Forms, Contact Form, Social Media Buttons (Free)

This one saves a ton of resources. I’d have to install at least 3 plugins if I didn’t find Sumome. It powers all my lead generation forms and bars, it’s what I use for my social media sharing buttons and it’s the plugin I am using for my contact form as well.

Pretty awesome! And it’s free unless you want advanced features like A/B testing and more indepth analytics.

You can hook it up with Mailchimp which is free until you build over 2000 subscribers (Which will take some time to build up).

WP-SpamShield: Anti-Spam (Free)

I’ve tried an enormous amount of plugins that protect the site from spam comments… with no to little luck. And trust me, an oldie blog like this one is in every spam database that exists, so I am getting a ton of spam comments.

WP-SpamShield plugin seems to be doing a better job than the others. At least I am not spending hours of my life weekly killing spam…

Yoast SEO: Optimize Your Blog for Search Engines

There are a few more SEO WordPress plugins. I am using Yoast SEO because it is very robust.

Don’t play with the settings too much though: I’ve seen users blocking all their links with nofollow meta tag by using the plugin settings.

Internal Link Building: Link to Your Old Articles from Content

It’s not that crucial for new blogs (where you can easily handle linking to your old content manually) but for older sites this one is totally a must.

If I see any of my older articles get a few search organic referrals a week, I’ll use the plugin to link to that article internally, and more often than not I’ll see it gradually growing in traffic in a few weeks.

Table of Contents Plus: Make in-Article Navigation Easier

I love having a clickable table of contents on top of my first subheading. I think it improves engagement and makes content much easier to navigate. If you prefer short-form content or don’t use subheadings much, this one may be skipped.

Three more WordPress Plugins

These are necessary for me but they may be skipped depending on your needs and the chosen theme:

  • MyBlogU WordPress Plugin: If you use MyBlogU, this plugin makes it much easier to keep an eye on useful notifications and content opportunities
  • Fancier Author Box: Many themes will have this built in. Otherwise, use it. Building your blog is much easier if your readers know the author of each article.
  • Simple Follow Me Social Buttons Widget: You can handle these without plugins or your theme might already have them. I just find this plugin time-saving, so I am sticking to it.

Total: Free

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Content Marketing ExpensesWhat Are the Minimum Content Marketing Expenses?

These are more optional at the start (Many new bloggers would want to wait until their blogs start earning some money to cover additional expenses).

But if you are looking for a faster growth, here are the most essential marketing expenses I’d invest into (even if I were on a very tight budget):

  • Viral Content Buzz PRO ($20 per month): VCB extends your social media content exposure to users outside of your own following. It’s a great way to see some organic social media growth. You can also use content for free if you can afford the time to earn credits.
  • Social media ads: Once I see some good organic growth (usually thanks to Viral Content Buzz), I add some social media ads to help the growth. Usually the budget is as low as $10 and the two best-working social media networks for that are Facebook and StumbleUpon paid discovery.

Total: $30 a month

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Total: How Much Does it Cost to Manage a Blog?

So that leads us to $60 a month (If you are really willing to do everything right) + ~$99 one time…

As for the time investment, the following is the bare minimum:

  • ~3 days to set everything up (Maybe 5 if you are new)
  • ~3-4 hours to research, write and promote one solid article (on average)
  • ~1-2 hours a day to engage on social media, reply to comments and network in niche communities (forums, communities, Quora, Facebook / Linkedin groups, etc.)

Obviously, the more time you spend, especially at the start, the more results (and the faster) you’ll see…

Here are more tools I use.

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Download: a Free Checklist on How to Create a Blog (pdf)

how to create a blog and earn money (pdf)Download my free checklist on how to create a blog and earn money (pdf). If you have an old blog you are looking to revive, it will work well for you too!

NO opt-in required, just click the link and download…

=> If you are looking for support and motivation, join: How to start your own blog site #MBUstorm


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