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Generate more AdSense earnings from brand advertisers

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Dear AdSense Publisher,

We’ve recently launched a new feature to make it easier for brand advertisers to target their AdWords campaigns to the ad units on your site that are immediately visible to visitors when a page is loaded.

This new feature, which filters out "below the fold" inventory, enables advertisers to only show ads in places that appear on the user's screen when the page loads- without requiring them to scroll down. We believe that this will help to attract new brand campaigns to AdSense sites, bringing more revenue to publishers over time.

In general, advertisers running high-paid Placement Targeting campaigns are focused on increasing ad visibility and brand awareness. Because of this, they tend to be more selective about where on a website their ads appear.

Follow these simple steps to profit from this feature:

  • Offer wider ad formats in attractive positions above the fold to attract new advertisers who are availing of this new feature. Use our Heatmap to identify the most effective placements.
  • Activate your ad units for both text and image ads, to ensure you can receive all available ad formats on your pages. Display and video formats are commonly used as part of the high-paid branding campaigns.

If you haven't done so yet, try placing new ad units “above the fold” and start helping brand advertisers find your site!

We wish you continued success with AdSense!


Sincerely,

The Google AdSense Team

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This email is related to the AdSense account associated with Publisher ID ca-pub-3281872454425847.

Email Preferences:We sent you this email because you have indicated that you are willing to receive occasional AdSense performance suggestions. If you do not wish to receive such emails in the future, please visit your AdSense Account settings page under the 'My Account' tab (https://www.google.com/adsense/lang-change - AdSense login required), edit your 'Email Preference' by removing the tick next to 'Customised help and performance suggestions' and click 'Save Changes'.

© 2010. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.
Registered in Dublin, Ireland, Registration Number: 368047


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