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A reminder about widget links

Posted: 08 Sep 2016 01:29 AM PDT

Google has long taken a strong stance against links that manipulate a site’s PageRank. Today we would like to reiterate our policy on the creation of keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites.

Widgets can help website owners enrich the experience of their site and engage users. However, some widgets add links to a site that a webmaster did not editorially place and contain anchor text that the webmaster does not control. Because these links are not naturally placed, they're considered a violation of Google Webmaster Guidelines.

Below you can find the examples of widgets which contain links that violate Google Webmaster Guidelines:



Google's webspam team may take manual actions on unnatural links. When a manual action is taken, Google will notify the site owners through Search Console. If you receive such a warning for unnatural links to your site and you use links in widgets to promote your site, we recommend resolving these issues and requesting reconsideration.

You can resolve issues with unnatural links by making sure they don't pass PageRank. To do this, add a rel="nofollow" attribute on the widget links or remove the links entirely. After fixing or removing widget links and any other unnatural links to your site, let Google know about your change by submitting a reconsideration request in Search Console. Once the request has been reviewed, you'll get a notification about whether the reconsideration request was successful or not.

Also, we would like to remind webmasters who use widgets on their sites to check those widgets for any unnatural links. Add a rel="nofollow" attribute on those unnatural links or remove the links entirely from the widget.

For more information, please watch our video about widget links and refer to our Webmaster Guidelines on Link Schemes. Additionally, feel free to ask questions in our Webmaster Help Forums, where a community of webmasters can help with their experience.


Showcase your site’s reviews in Search

Posted: 07 Sep 2016 06:53 AM PDT

Today, we’re introducing Reviews from the web to local Knowledge Panels, to accompany our recently launched best-of lists and critic reviews features. Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in local Knowledge Panels when users are looking for places to go.

Reviews from the web
Available globally on mobile and desktop, Reviews from the web brings aggregated user ratings of up to three review sites to Knowledge Panels for local places across many verticals including shops, restaurants, parks and more.

By implementing review snippet markup and meeting our criteria, your site’s user-generated composite ratings will be eligible for inclusion. Add the Local Business markup to help Google match reviews to the right review subject and help grow your site’s coverage. For more information on the guidelines for the Reviews from the web, critic review and top places lists features, check out our developer site.
Critic reviews
In the U.S. on mobile and desktop, qualifying publishers can participate in the critic review feature in local Knowledge Panels. Critic reviews possess an editorial tone of voice and have an opinionated position on the local business, coming from an editor or on-the-ground expert. For more information on how to participate, see the details in our critic reviews page.
The local information across Google Search helps millions of people, every day, discover and share great places. If you have any questions, please visit our webmaster forums.

More Safe Browsing Help for Webmasters

Posted: 07 Sep 2016 03:54 AM PDT

(Crossposted from the Google Security Blog.)
For more than nine years, Safe Browsing has helped webmasters via Search Console with information about how to fix security issues with their sites. This includes relevant Help Center articles, example URLs to assist in diagnosing the presence of harmful content, and a process for webmasters to request reviews of their site after security issues are addressed. Over time, Safe Browsing has expanded its protection to cover additional threats to user safety such as Deceptive Sites and Unwanted Software.

To help webmasters be even more successful in resolving issues, we’re happy to announce that we’ve updated the information available in Search Console in the Security Issues report.


The updated information provides more specific explanations of six different security issues detected by Safe Browsing, including malware, deceptive pages, harmful downloads, and uncommon downloads. These explanations give webmasters more context and detail about what Safe Browsing found. We also offer tailored recommendations for each type of issue, including sample URLs that webmasters can check to identify the source of the issue, as well as specific remediation actions webmasters can take to resolve the issue.

We on the Safe Browsing team definitely recommend registering your site in Search Console even if it is not currently experiencing a security issue. We send notifications through Search Console so webmasters can address any issues that appear as quickly as possible.

Our goal is to help webmasters provide a safe and secure browsing experience for their users. We welcome any questions or feedback about the new features on the Google Webmaster Help Forum, where Top Contributors and Google employees are available to help.

For more information about Safe Browsing’s ongoing work to shine light on the state of web security and encourage safer web security practices, check out our summary of trends and findings on the Safe Browsing Transparency Report. If you’re interested in the tools Google provides for webmasters and developers dealing with hacked sites, this video provides a great overview.

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