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Posted: 10 Oct 2016 07:49 AM PDT
Note from Ann: You may have noticed that I seldom publish guest tips, only when they are very practical and to the point. This one is useful and many website owners overlook this.
Even if your website has a strong and high quality link profile, not necessarily it will appear on Google’s first results. Your competitors keep building and adding links that will improve the rate of their website- exactly as you do. It’s time to take your CTR seriously!
In this article I will explain the way I use Search Console in order to improve SEO organic results by clicks. When your website appears in one of the main results on Google’s first page when searching for certain expressions, you might find that the click through rate is relatively low compared to the impressions.
For example: When using the key word “X” your website appears in third position in Google’s organic results. While this certain expression had 1000 impressions during one month, the number of clicks was only 10, meaning the CTR was only 1.0%.
The main causes for a low CTR in Google’s organic search are a wrong title and wrong description that do not appeal to the right audience and does not bring them to click on the result, or irrelevant search results.
Why are the CTR organic results so important?
If you have a good search result on Google it is definitely a great thing, though the high position does not promise that viewers will actually click and enter your website.
What is mostly important is the number of viewers that have been exposed to your website and how many people have actually clicked and entered your website.
In the short film below you can find an explanation of the importance of the right title:
Bottom line: Google’s goal is to show the best search result, therefore the surfer’s web activity and behavior is very important.
How to improve your websites CTR:
The first step is to use the search console and choose the website you wish to improve. Then open the category “search traffic”, afterwards click on “search Analytics” and then mark V on the following:
Now you will be able to view all of the relevant expressions that appear when the specific website you have chosen comes up on Google’s search results. This enables you to view all of the relevant information- the number of times it appears, how many surfers have clicked on it and its average position (all relevant for the past 28 days).
Now you are able to easily filter all of the information to your convenience. Personally I filter the CTR from the lowest to the highest.
What you need to do now is to draw more and more people to click on your results. By getting more clicks than your competitors, Google’s algorithm will distinguish between your website and other websites and rank yours higher.
Three ways to increase CTR in Google’s organic search results:
If your goal is to reach higher results then you need to attract people to click on your website instead of the competitors, this being the main purpose of SEO.
In order to improve your CTR results for an extended period of time you must focus on three main stages:
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