Spamdex - Spam Archive

Report spam

Send in your spam and get the offenders listed

Forward the spam you receive to questions@spamdex.co.uk

Also in google.com

Google Analytics Benchmarking Newsletter


Google Analytics Benchmarking Newsletter
2011, Volume 1, July 2011

Google

1. Introduction

Welcome to the first volume of the Analytics Benchmarking Newsletter!

This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website administrators which have enabled this anonymous data sharing will receive this "benchmarking" newsletter.

You may be wondering, how many websites are in this "anonymous data sharing" pool? Currently, hundreds of thousands, and we've endeavored to make all of the metrics here statistically significant.

The date range of comparison for this newsletter is from November 1, 2010 - February 1, 2011. Comparison is done with data from November 1, 2009 - February 1, 2010. Absolute metrics such as total # visits, pageviews, or conversions for all opted-in websites are not reported.

To simplify the prose, the phrase "websites" will represent "websites which have opted into anonymous data sharing with Google Analytics" for the rest of this newsletter.

2. Site Metrics

Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate.

11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference
Pages/Visit 4.9 4.5 -0.4
Bounce Rate 48.2% 47.0% -1.2%
Avg Time on Site 5:49 5:23 -0:26

2.1 Breakdown by Geography

Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11. The parenthesized number is the Year over Year delta compared to a year ago.

Country Pages / Visit Bounce Rate Avg Time on Site
United States 4.7 (-0.1) 42.5% (-6.1%) 6:06 (-0:10)
United Kingdom 4.9 (-0.3) 41.5% (+0.2%) 5:38 (-0.27)
France 4.4 (-0.4) 49.7% (+1.4%) 4:40 (-0:08)
Brazil 4.1 (-0.1) 47.8% (-2.9%) 5:20 (+0:03)
China 4.1 (-0.1) 58.2% (+1.0%) 3:46 (+0:37)
Japan 3.9 (-0.1) 48.6% (-9.0%) 3:47 (-2:59)
For bounce rate, the distribution by country is plotted below:

The distribution above is annotated with some countries -- which seem to indicate a story of leisure and stage of economic development. For a related metric: average time on site, the distribution by country is plotted below:

The type of countries annotated in the average time on site graph above seem to be in reverse order as those in the bounce rate distribution.

2.2 Breakdown by Traffic Sources

Traffic sources below are identified by how the "source" and "medium""" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

Traffic Sources Pages / Visit Bounce Rate Avg Time on Site
Direct 4.0 (-0.5) 47.2% (-4.0%) 5:21 (-0:07)
Referral 5.0 (+0.1) 43.1% (-1.1%) 6:36 (-1:48)
Organic Search 4.9 (-0.1) 47.9% (-1.1%) 4:43 (+0:06)
CPC Search 5.6 (+0.0) 41.4 (-1.7%) 3:57(+0:07)

2.4 Conversion Rate Distribution

Many marketers' favorite metric is conversion rate. Here is the worldwide distribution of Google Analytics "goal conversion rate" by country.

Would anyone have guessed that states which are known for conversions are also high for their citizens' goal conversion rate? Note that for some states with few population, the statistical significance of the conversion metric comes into doubt.

3. Traffic Sources

Traffic sources below are identified by how the "source" and "medium" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

% Visits from Sources 11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference
Direct 36.5% 36.8% +0.3%
Referral 21.0% 19.4% -1.6%
Search Engines 27.0% 28.0% +1.0%
Other 15.5% 15.8% +0.3%

4. Operating Systems

Browsers and Operation Systems (OS) are identified by the "referrer" string sent by users' browsers.

% Visits from OS 11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference
Windows 89.9% 84.8% -5.1%
Macintosh 4.5% 5.2% +0.7%
Linux 0.6% 0.7% +0.1%
Other 5% 9.3% +4.3%

5. Comments

This is the first volume of our Analytics Benchmarking Newsletter. We hope that it provides useful insights. If you have specific comments or suggestions on how to improve this newsletter, please send your feedback to: analytics-benchmarking@google.com.

Happy analyzing,
Google Analytics Team


Email preferences: You have received this message as part of the Benchmarking feature in Google Analytics. To stop receiving the Benchmarking report, you can turn off Anonymous data sharing in Google Analytics account settings. Google Inc.

Copyright 2011. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. 1600 Amphitheatre Parkway Mountain View, CA 94043


---------------------------

All titles, content, publisher names, trademarks, artwork, and associated imagery are trademarks and/or copyright material of their respective owners. All rights reserved. The Spam Archive website contains material for general information purposes only. It has been written for the purpose of providing information and historical reference containing in the main instances of business or commercial spam.

Lets beat spam together
Many of the messages in Spamdex's archive contain forged headers in one form or another. The fact that an email claims to have come from one email address or another does not mean it actually originated at that address!
Please use spamdex responsibly.


Yes You! Get INVOLVED - Send in your spam and report offenders

Create a rule in outlook or simply forward the junk email you receive to questions@spamdex.co.uk | See contributors

Google + Spam | 2010- 2017 Spamdex - The Spam Archive for the internet. unsolicited electric messages (spam) archived for posterity. Link to us and help promote Spamdex as a means of forcing Spammers to re-think the amount of spam they send us.

The Spam Archive - Chronicling spam emails into readable web records index for all time

Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Special thanks: We would like to thank Benedict who is a SEO Consultant who has freely given up his time to advise us on how best to maximise on our organic search traffic strategy and also for his wonderful creative vision on how to spread the word about Spamdex and how we try to combat spam across the globe. Click here for more information.

Our inspiration is the "Internet Archive" USA. "Libraries exist to preserve society's cultural artefacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it's essential for them to extend those functions into the digital world." This is our library of unsolicited emails from around the world. See https://archive.org. Spamdex is in no way associated though. Supporters and members of http://spam.abuse.net Helping rid the internet of spam, one email at a time. Working with Inernet Aware to improve user knowlegde on keeping safe online. | Link to us | Terms | Privacy | Cookies | Complaints | Copyright | Spam emails / ICO | Spam images | Sitemap

Important: Users take note, this is Spamdex - The Spam Archive for the internet. Some of the pages indexed could contain offensive language or contain fraudulent offers. If an offer looks too good to be true it probably is! Please tread, carefully, all of the links should be fine. Clicking I agree means you agree to our terms and conditions. We cannot be held responsible etc etc.

The Spam Archive - Chronicling spam emails into readable web records

The Glass House | London | SW19 8AE |
Spamdex is a digital archive of unsolicited electronic mail 4.8 out of 5 based on reviews
Spamdex - The Spam Archive Located in London, SW19 8AE. Phone: 080000 0514541.