Remarketing Lists for Search Ads, Powered by Google Analytics
Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on a user’s' past activity on your website. Now you can leverage more than 200 Google Analytics dimensions and metrics to create and activate your audiences for remarketing, then use those audiences to reach and re-engage your customers with a consistent message across both Google Search and Display.
Learn to Optimise your tag implementation with Google Tag Manager Fundamentals
We're excited to announce that our next Analytics Academy course, Google Tag Manager Fundamentals, is now open for participation. Whether you’re a marketer, analyst, or developer, this course will teach you how Google Tag Manager can simplify the tag implementation and management process.
Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.
See, Think, Do, Care Wining Combo: Content + Marketing + Measurement
In this post Googler Avinash Kaushik shares two strategic extensions on his thinking about the See-Think-Do-Care framework. This will better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.
During the recent Google Analytics Summit in San Francisco, Googler Daniel Waisberg had a conversation about his recent book Google Analytics Integrations and the importance of integrating data in general. This post will help you learn how to use data integration in Google Analytics to make better decisions.
Join the leading analytics solutions provider, Google and Stratigent, the global leader in multi-channel analytics, for an interactive discussion on new solutions and techniques to help take your organisation's analytics programme to the next level.
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