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New Media Partnerships and Ad Solutions for App Promotion - Google Analytics

                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

June 2015 Product Update

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This month in Analytics: updated partners and solutions for apps, new tools for data import and tips to inspire your marketing and measurement.

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New Features

New Media Partnerships and Ad Solutions for Mobile App Promotion

With more and more people discovering apps with ads, successful developers are looking for integrated ways to measure, manage, and optimize across multiple ad networks and operating systems. At our annual I/O conference, we announced a new set of media partnerships and ads offerings designed to meet the unique needs of mobile app marketers.

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Supermetrics: Bringing More of your Cost Data into Google Analytics

Google Analytics has useful tools to help you keep track of how well your ad campaigns bring new users to your website, including Goals, Multi-Channel Funnels, and Enhanced Ecommerce. But acquisition or conversion data alone don't give you the full picture of ad performance. To understand how well your campaigns are doing, you need to contextualize conversion rates with cost data.

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OWOX Helps Import Your Data into Google Analytics

OWOX, a Google Analytics Partner, has created a free add-on that helps you quickly and easily import data from Google Sheets into Google Analytics. Check out the OWOX BI Data Upload for Google Sheets.

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See the latest updates via our new release notes.

Tips & Best Practices

Daily Data-Informed Decisions With Google Analytics Premium and Google BigQuery

The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives.

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Abandon the One Night Stand For a Deeper, More Meaningful Relationship

Brands can take you on a journey. They can stir emotions, such as the Coca-Cola 'America The Beautiful' ad made for the Superbowl last year. But the best piece of creative in the world is only the start of the journey. Without thinking about what you are trying to do and how you are connecting with the customer, your marketing effort isn't complete.

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Step by Step: Adding a Second Google Analytics Property via Google Tag Manager

Placing more than one analytics property ID on your website can be very beneficial. This gives you the ability to send analytics data to more than one property in Google Analytics and can be used to analyze different segments of traffic, control access for different groups of stakeholders, link additional features to a particular property, and more.

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Event Calendar

Learn about analytics from Googlers & partners at these upcoming events.

July 13 - 15

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MozCon - Seattle, WA

Presented by marketing software company Moz, MozCon is three days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more.

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July 27-29

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HostingCon - San Diego, CA

Learn about Analytics and what's new in hosting trends at HostingCon the premier industry conference and trade show for hosting and cloud providers.

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August 10

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Florida Public Relations Association - Orlando, FL

The customer journey is a complex one. Measurement focused marketing and PR requires finding the right metrics to track, learning where to focus and deliver real world success from your work.

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