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Introducing Search Response and Airings Data in TV Attribution - Google Analytics

                                                           

May 2015 Product Update

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This month in Analytics: check out the latest features, tips and tricks from Googlers and partners to improve your business and marketing below.

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New Features

Introducing Search Response and Airings Data in TV Attribution

Last year, we announced Adometry TV Attribution, which measures the digital impact of offline channels such as television and radio. Now, we’re moving TV Attribution forward by integrating Google Search query data and Rentrak airings data to help marketers better understand the important moments their broadcast investments create.

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Supercharge your Google Analytics with SkyGlue

SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and integrate your Google Analytics data with your own database or CRM.

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Tackling Quantitative PR Measurement with AirPR & Google Analytics

Interested in how many potential customers came to your website from that press hit? Curious which authors drove the most social amplification during a specific quarter? Want to more deeply understand message pull-through or even attribute revenue? Air PR Analyst together with Google Analytics simplifies getting these answers.

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See the latest updates via our new release notes.

Tips & Best Practices

Step by Step: Setting Up Advanced Google Analytics Goals & Funnel Visualizations

Goals allow you to track specific actions against your traffic, revenue, and conversion data as well as setup experiments to optimize against them Enabling a funnel visualization for a goal will allow you to track users along the path to completion. Analytics Advocate Krista Seiden shows you how to set this up in a few easy steps.

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Proving Marketing Impact: 3 Keys to Doing It Right

One of the most serious challenges in marketing is identifying the true impact of a given marketing spend change. In this guide, we show you how controlled marketing experiments can help improve campaign success. The recently published measurement guide on the Think With Google site will help you get started proving marketing impact today.

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A 6-Step Guide To Tracking Social Media In Google Analytics

Your website is the cornerstone of your business’ online presence. Alongside your website is its helpful sister, social media. Your social media and website presence should be integrated with one another in order to continuously drive traffic to your online assets. HootSuite shares their steps for measuring social in GA in their brief guide.

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Event Calendar

Learn about analytics from Googlers at these upcoming events.

June 5

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Webinar: Storytelling with Analyst Brian Clifton

Brian will highlight practical principles and methods for shaping and accelerating progress in solving analytics challenges in this Webinar with our partner InfoTrust LLC.

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July 13 - 15

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MozCon - Seattle, WA

Presented by marketing software company Moz, MozCon is three days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more.

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