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Remarketing Lists for Search Ads, Powered by Google Analytics

                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

July 2015 Product Update

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This month in Analytics: updates to Remarketing, a new online course on Google Tag Manager, tips for thinking about your digital marketing and more.

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New Features

Remarketing Lists for Search Ads, Powered by Google Analytics

Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on a user’s' past activity on your website. Now you can leverage more than 200 Google Analytics dimensions and metrics to create and activate your audiences for remarketing, then use those audiences to reach and re-engage your customers with a consistent message across both Google Search and Display.

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Learn to optimize your tag implementation with Google Tag Manager Fundamentals

We're excited to announce that our next Analytics Academy course, Google Tag Manager Fundamentals, is now open for participation. Whether you’re a marketer, analyst, or developer, this course will teach you how Google Tag Manager can simplify the tag implementation and management process.

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Android developers: Learn how to access the Google APIs and build better apps

Take advantage of the latest free online course for developers, created in partnership with Udacity, and learn how to get Google Analytics in your Android apps.

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See the latest updates via our new release notes.

Tips & Best Practices

Micro Moments: Understanding today's consumer behavior.

Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.

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See, Think, Do, Care Wining Combo: Content + Marketing + Measurement

In this post Googler Avinash Kaushik shares two strategic extensions on his thinking about the See-Think-Do-Care framework. This will better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

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A Conversation on Google Analytics Integrations

During the recent Google Analytics Summit in San Francisco, Googler Daniel Waisberg had a conversation about his recent book Google Analytics Integrations and the importance of integrating data in general. This post will help you learn how to use data integration in Google Analytics to make better decisions.

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Event Calendar

Learn about analytics from Googlers & partners at these upcoming events.

July 27-29

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HostingCon - San Diego, CA

Learn about Analytics and what’s new in hosting trends at HostingCon the premier industry conference and trade show for hosting and cloud providers.

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July 29

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Google and Stratigent Networking Event, New York

Join the leading analytics solutions provider, Google and Stratigent, the global leader in multi-channel analytics, for an interactive discussion on new solutions and techniques to help take your organization's analytics program to the next level.

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August 10

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Florida Public Relations Association - Orlando

The customer journey is a complex one. Measurement focused marketing and PR requires finding the right metrics to track, learning where to focus and deliver real world success from your work.

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