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Active User Reporting in Google Analytics Provides New Insights


August 2015 Product Update


This month in Analytics: new active user reporting, making Enhanced Ecommerce reporting better, inspirational case studies from L'Oréal, Domino’s and more.

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New Features

Active User Reporting Provides New Insights

Like any business, you want to keep track of the level of user interest. Active users reporting adds a new set of active user metrics to Analytics, representing the number of users at a given time that have used your site/app within the past 7, 14, or 30 days. This will help you understand if you’re retaining users and keeping them engaged with your product or service.

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Compare Your Performance to Industry Peers with Benchmarking.

Benchmarking allows you to compare your data with aggregated industry data from other companies who choose to share their anonymous data. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition. Be sure you’ve enabled Benchmarking to get access to these new reports.

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Setup Enhanced Ecommerce Impressions Using Scroll Tracking

The recently launched Enhanced Ecommerce provides you with a complete picture of what customers on your site are seeing, interacting with and purchasing. Setting up scroll tracking ensures product impressions are only sent as users actually navigate through the pages and can see the products. This is a more accurate form of product impression tracking since it reflects true user navigation.

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New Demos & Tools for Google Analytics Developers

This past month, we’ve released new tools to help developers improve their Google Analytics integrations. The Measurement Protocol Hit Builder allows developers to construct & validate their Measurement Protocol hits. The Server-side Authorization Embed API demo shows developers how to use server-side authorization to display data to users without granting them access to a Google Analytics account. Learn more about all of our Demos & Tools.

See the latest updates via our new release notes.

Tips & Best Practices

Domino’s Increases Monthly Revenue With Google Analytics and GTM

Domino’s is always on the cutting edge of technology. Their customers can order pizzas from virtually any device and platform. To drive success with such a diverse user experience, the team knew they must break down data silos to gain a more holistic and actionable view of customer behaviour.

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L'Oréal Canada Finds Beauty in Programmatic Buying

While global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue.

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Three Google Analytics Filters You Should Be Using Today

In Google Analytics, filters provide a flexible way of modifying the data within each view of your analytics account. You can use them to exclude data, include data, or actually change how the data looks in your reports. Filters help you transform the data so it’s better aligned with your business needs. Googler Krista Seiden shares 3 filters you should start using today.

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Event Calendar

Learn about analytics from Googlers & partners at these upcoming events.

October 21, 2015


Analytics That Excite - Cincinnati, OH

This digital analytics conference will show you how to get the data you need to make the decisions you want. It will be valuable for all business functions and analytics knowledge levels. Attending this event will provide you the knowledge, resources and confidence you need to architect, deploy and ACT on your marketing data.

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October 21-22, 2015


Converge Conference - New Orleans

This is the leading digital conference for the higher education sector. Redesign your inbound website for the future of higher education marketing. Learn to attract, convert and delight your target audiences with search engine optimisation (SEO) tactics, Google Analytics, social media engagement, digital advertising and all around great content. Oct 21-22 in New Orleans.

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Yes You! Get INVOLVED - Send in your spam and report offenders

Create a rule in outlook or simply forward the junk email you receive to | See contributors

Google + Spam | 2010- 2017 Spamdex - The Spam Archive for the internet. unsolicited electric messages (spam) archived for posterity. Link to us and help promote Spamdex as a means of forcing Spammers to re-think the amount of spam they send us.

The Spam Archive - Chronicling spam emails into readable web records index for all time

Please contact us with any comments or questions at Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Special thanks: We would like to thank Benedict who is a SEO Consultant who has freely given up his time to advise us on how best to maximise on our organic search traffic strategy and also for his wonderful creative vision on how to spread the word about Spamdex and how we try to combat spam across the globe. Click here for more information.

Our inspiration is the "Internet Archive" USA. "Libraries exist to preserve society's cultural artefacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it's essential for them to extend those functions into the digital world." This is our library of unsolicited emails from around the world. See Spamdex is in no way associated though. Supporters and members of Helping rid the internet of spam, one email at a time. Working with Inernet Aware to improve user knowlegde on keeping safe online. | Link to us | Terms | Privacy | Cookies | Complaints | Copyright | Spam emails / ICO | Spam images | Sitemap

Important: Users take note, this is Spamdex - The Spam Archive for the internet. Some of the pages indexed could contain offensive language or contain fraudulent offers. If an offer looks too good to be true it probably is! Please tread, carefully, all of the links should be fine. Clicking I agree means you agree to our terms and conditions. We cannot be held responsible etc etc.

The Spam Archive - Chronicling spam emails into readable web records

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