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Better Understand Your Visitors with Google Analytics Audience Insights

                                                           
                                                                                                                                                                                                                                     

October 2015 Product Update

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This month in Analytics: understand your visitors with Audience Insights, measure app conversions better, amplify TV with digital and more.

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New Features

Better Understand Your Visitors with Audience Insights

The Audience Insights report lets you take an interest-centric view of your audience, and see the potential size and relevance of individual audience segments. This will help you understand if your marketing is reaching the right audiences, which groups convert best and the highest value interest categories.

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Mobile App Postbacks Close the Feedback Loop on Installs & Conversions

Google Analytics now allows you to post back your conversions to our partner networks. Now you can use one tracking solution to gain visibility into all of the networks you work with on marketing your app.

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New Ad Group-level Device Bid Adjustments Report

This report lets you analyse your AdWords performance for each of the bid adjustments (Devices, Locations, and Ad Schedule) you've set for your campaigns. Use the Bid Adjustments report to identify high (or low) performing device types, locations, and times of day.

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See the latest updates via our new release notes.

Tips & Best Practices

5 Ways to Amplify Your TV Spots with Digital

Today's consumers have a brand new habit: engaging with a second screen (think mobile phone or tablet) while watching TV. In a multi-screen world, are you getting return for your marketing investments? In this whitepaper from Adometry, you'll learn how to measure your marketing better in this fast-changing landscape.

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Measuring the Full Customer Journey with Google Analytics Premium

Historically, measuring the full customer journey has been challenging, with a need to integrate ad views without clicks, generic traffic channels and cross-device journeys within one view. With the integration of Google Analytics Premium and the DoubleClick Campaign Manager (DCM) all of this is available easily in one place.

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Creating AdWords Remarketing Lists with Google Analytics Custom Dimensions

Custom Dimensions, as you may have guessed based upon the name, are simply custom ways to collect data for use in Google Analytics. By analysing meaningful data stored in Custom Dimensions we are able to understand more about user behavior on our sites, which will guide business actions. The more we know about the user and their behavior, the more informed our decisions will be.

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Event Calendar

Learn about analytics from Googlers & partners at these upcoming events.

November 25, 2015

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Integrate all Your Marketing Data Using Google Analytics - Global (Webinar)

In your organisation, marketing and analytics data is most likely held in different tools and databases. This creates data silos, requiring marketing and analytics teams to work in multiple tools with disjointed data. In this Webinar from InfoTrust LLC learn how to consolidate all of your marketing and advertising data in Google Analytics.

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January 28, 2016

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The Carnegie Conference - Orlando

The Carnegie Conference explores the critical connection between marketing strategy and recruitment. Through multi-channel marketing, effective branding, comprehensive big data analysis, and thoughtful lead nurturing, this year's conference sessions are sure to inspire you for your next marketing move.

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