Introducing Calculated Metrics in Google Analytics
We are excited to announce the addition of the highly anticipated Calculated Metrics in Google Analytics! Calculated Metrics are user-defined metrics that are computed from existing metrics. This can help drive more relevant analyses and enables greater actionability without leaving the product.
Looking for some inspiration? Get some ideas for calculated metrics with this list of 25 examples from Google Analytics Certified Partner Analytics Pros.
Ad Exchange-Google Analytics Linking
Ad Exchange lets you earn revenue by using a Google display tool on your website to host third-party ads relevant to your audience. If you use Ad Exchange, you can link an Ad Exchange account to Google Analytics so you can use Analytics to give context to your Ad Exchange data and get a better understanding of your performance.
Top-performing marketers are 5x more likely to use data-driven attribution. However, over half of all marketers still credit last-click only. Adometry brings you the Definitive Guide to Data-Driven Attribution, so you can start thinking like a top marketer. This guide covers what data-driven attribution is, who would benefit, and how it fits into your analytics toolset.
This is a guide by Google Expert Simo Ahava for setting up Google Tag Manager in your iOS app using Swift and the Xcode IDE. The tutorial helps you create a container, open it in the app, and dispatch data through it to the Google Analytics endpoint.
Building a Culture of Optimisation is something our industry is still in the process of nailing down. This article from Googler Krista Seiden focuses on all the steps you will need in order to shift your organisational culture towards optimisation and data-driven decision making in general. The main steps are: education, process, and advocacy.
2015 Digital Analytics Association Symposium - San Francisco
Come join the San Francisco Chapter of the Digital Analytics Association for the fourth annual Symposium, once again being held in the Google San Francisco building on Tuesday, December 8th, 2015. The Symposium this year is focused on how all businesses use data to optimise, personalise, and succeed through the Holidays.
The Carnegie Conference explores the critical connection between marketing strategy and recruitment. Through multi-channel marketing, effective branding, comprehensive big data analysis, and thoughtful lead nurturing, this year’s conference sessions are sure to inspire you for your next marketing move.
In this talk, Analytics Advocate Daniel Waisberg will go through a framework to help guide the data analysis process. The framework is based on a matrix, called TITE (time, interactions, trends, and events), which takes both internal and external factors into consideration as well as influences and the need for comparison. Using a hypothetical example, he will share how it can be used to transform data into a meaningful story.
The Spam Archive - Chronicling spam emails into readable web records index for all time
Our inspiration is the "Internet Archive" USA. "Libraries exist to preserve society's cultural artefacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it's essential for them to extend those functions into the digital world." This is our library of unsolicited emails from around the world. See https://archive.org. Spamdex is in no way associated though.Supporters and members of http://spam.abuse.net Helping rid the internet of spam, one email at a time. Working with Inernet Aware to improve user knowlegde on keeping safe online. | Link to us | Terms | Privacy | Cookies | Complaints | Copyright | Spam emails / ICO | Spam images | Sitemap
Important: Users take note, this is Spamdex - The Spam Archive for the internet. Some of the pages indexed could contain offensive language or contain fraudulent offers. If an offer looks too good to be true it probably is! Please tread, carefully, all of the links should be fine. Clicking I agree means you agree to our terms and conditions. We cannot be held responsible etc etc.
The Spam Archive - Chronicling spam emails into readable web records
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