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Should you 'do' black Friday this year?


To do Black Friday or to not do Black Friday...this is the question!

If you're not sure what I'm talking about, Black Friday is the Friday after US Thanksgiving where there are lots of bargains for Christmas shoppers. In the last few years it's made its way over the Atlantic and many Brits aren't happy about it's just not British and last year there were ugly scenes with people fighting over discount TVs. 

Some of my American friends have told me about the backlash there too, because all that rampant consumerism distracts from family time. But on the other hand I know Brits who bought from small businesses on last year's Black Friday plus other small business owners who got new clients from their Black Friday promotions.

So it really depends on a) your own feelings about it b) your business's brand (e.g. if you are all about local, artisan produce then maybe it isn't right for you) and c) how your clients are likely to respond.

On Facebook this morning I shared a few ideas of how you could get some benefit from 'doing' Black Friday in a low key way, in a totally 'anti-Black Friday' way or how to just ignore it with style. Here they are:

1) "I'm not doing Black Friday but I'm giving away a free gift instead" (could be to a customer or a donation to a charity)

2) "I'm doing civilized Saturday instead" (Google 'civilized Saturday' for some ideas)

3) "Here's a discount because it's my birthday/wedding anniversary/cat's birthday"

4) Ignore it and start sending out intriguing sneak peeks into your main Christmas campaign instead e.g. behind-the-scenes photos on Twitter/Instagram/Facebook

5) Tap into the anti-capitalist vibes and get together with a few small business and promote each other. Is there a small business hashtag you could use ? You could try try ‪#‎smallbusiness‬ ‪#‎smallbiz‬ ‪#‎shoplocal‬

6) Offer some kind of oasis of calm from the Black Friday and Christmas shopping mayhem e.g. an audio meditation, discount on a beauty/health treatment, downloadable colouring sheet. 

Alternatively, just do it! Be bold and admit everyone loves a bargain on the run up to Christmas.

Hope that's given you a few ideas, do feel free to post your thoughts on the Facebook post.

All the best


PS I've just added the latest module to my Online Business Club called 'How to record high quality audio from home on a budget.' You can take a look at the club here:

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