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She taught me almost everything about creating and promoting my latest products

Hi there and Happy Monday!

Hope you had a good weekend. I took the kids to a science event  this weekend - they had fun racing Lego robots, pulling apart parts of the body (thankfully, it was a model!) and finding out what happens when you drop Mentos sweets into a bottle of coke. I suggested they had a go on the Van de Graaf generator but they didn't like the idea of making their hair stand on end!

Anyway, I have had a few people ask me about how and why I got into selling my most recent products, so here goes.

Round about six months ago I was a software trainer and online course creator who wanted to make videos for other people. I had the skills and I loved to do demonstrations, but I hadn't quite nailed down who might need that service. And in business, knowing your perfect client is essential.

Then I hit upon creating and selling private label rights videos. The problem was that I only had a vague idea of how to do that.

What I needed was a strategy.

After a little research I discovered that Tiffany Lambert was one of the most trusted names in the world of PLR. So I bought a copy of her product PLR ATM and although it's out of date in some places, it still gave me lots of useful information. There's also a ton of excellent information on her blog.

So with the PLR ATM product, Tiffany's blog and the experience I already had of internet marketing, I put together a strategy and launched my first PLR in early February. It worked really well, and I've put my strategy in this video if you're thinking of starting out as a PLR seller.

Just before I was ready to launch, Tiffany launched her new PLR Launch Challenge. I would have LOVED her to have launched this 3 months earlier because it would have saved me from joining all the dots myself. 

I didn't join Tiffany's challenge as by that point I had everything 99% set up and I didn't want to be tempted to start tweaking it. :-)

But if I was starting out as a PLR seller now, I would definitely join her challenge. She's just opened up the doors to her PLR challenge again and you can get all the details here:

By the way, you don't have to make video PLR like me. I just chose that type because it's a good fit for my skills. Many people sell PLR in text, graphic or software formats. Or a combination, of course.

Have a great week!


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