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Adventures in online business - sharing what I've learned lately

Hi there!

It's Helen here and I'm pretty much back to normality after the summer. How are you?

I've not mailed for a while now, so I thought I'd drop you a message to catch up.

(If you've had emails from me over the summer it's probably because you're on one of my done-for-you content lists as well as this one).

For about eighteen months or so my main focus was on making done-for-you courses. Done-for-you content (otherwise known as PLR) is widely used in the Internet marketing world, so there's definitely a market for it. I thought I could tap into that market and sell entire courses rather than just text-based products, which is what I did.

I had some success, but for various reasons I've decided to put this on the back-burner for a while. I'm convinced this business model could work, and in fact I know people who are making it work. I'm just not convinced it's the right one for me right now. I may go back to it in future, and in the meantime the courses I've already made are still available here.

If you'd like to know more about my strategy for selling PLR courses, here it is. If you'd like me to make a follow-up video with the challenges I've had since and how I suggest overcoming them, just let me know and I'll do that.

During my adventures in the world of PLR I discovered some really good PLR producers plus advice on fast and effective ways to use content, so I'm sharing those weekly in my Business Content Insider.

So what am I doing now? Well, as people found out that I made courses, they wanted to know how to do it themselves. So this May I released the pilot of my Create your online course in 7 weeks. This has gone really well and I've just finished adding the final tweaks to turn this pilot into the final version.

I also have two freebies:

  • Course Creation Resource Guide - which is a list of the tools you need to get started with online courses
  • Online Course Brainstorming Sheet - which walks you through defining a subject, audience, course goal and draft outline.

You can download both on the homepage at

As for the lessons I've learned... it's always a little disappointing when something you've worked hard on turns out not to be your thing after all. But I've learned a lot from the experience, so no regrets.

I'm still 100% behind the business strategy where you do a little research then dive in and run a pilot. Getting stuck in analysis paralysis just isn't my style! The great thing about small businesses now is that you can quickly pivot into something else when your original plan isn't working out as you'd hoped. 

The big lesson I've learned is this: The trend in online business right now is for landing pages and funnels. The more automation the better because it's quicker and cheaper that way.  

Except most of us don't like being herded like cattle. Now, this might be fine if you're buying spoons or t-shirts, but when you're buying digital products, training or services to help you grow you want to be treated as a human being.  

I think we've all been talked out of the human touch by big name internet marketing experts.  I've suggested offering email coaching to online courses in several Facebook groups to be met with the answer "but that'll take up my time!" Well, maybe people want a little bit of your time. And maybe it's worth it? I think it is.

Speaking of which, if you'd ever like to get in touch please reply to one of my emails!

Thanks for reading this looong email!


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