Spamdex - Spam Archive

Report spam

Send in your spam and get the offenders listed

Forward the spam you receive to questions@spamdex.co.uk

FW: More insights, tricks and tips for accountants: The Magic of Success

 

 

From: Mark Lee [mailto:mark.lee@taxadvicenetwork.co.uk]
Sent: 12 September 2017 10:32
To: domains@whythink.co.uk
Subject: More insights, tricks and tips for accountants: The Magic of Success

 

Image removed by sender. image

 

 

Hi Friend

In this week's Magic of Success for accountants you'll find:

  • You may not be dynamic - but your fees could be

  • The downsides of a consistent brand ;-)

  • Using simple magic words to guide your prospects

  • What can you learn from client complaints?

  • Another example of how to STAND OUT effectively

And a link to my recent blog post re who you really need to STAND OUT from.

 

The common challenge of price vs value

The Times reported on Saturday that they had been monitoring the prices on Amazon and that one product changed price 300 times in a year.

The report recognises that Amazon's use of 'dynamic pricing' makes good business sense. And that canny market traders have played this game for years.

Indeed we understand the need to pay more for certain things at different times of the year. Holidays in the summer, turkeys at Christmas and umbrellas in the rain.

Dynamic pricing reflects what we learned as the simple law of 'supply and demand'.

This is another version of the value based billing argument. There is rarely a consistent and fixed going rate for accountancy services. So it can be perfectly reasonable to charge different clients different amounts for what you might consider to be a similar service. But to the clients it could be worth something quite different.

Tip: Remember that you are NOT selling your time (usually). Clients want a service, a solution and satisfaction. What they will gladly pay their accountant will depend on their needs, their priorities and their situation. AND how you relate your services and approach to satisfying them.

 

Made me smile

The practice manager of an accountancy firm who first heard me speak a few years back says that she and a colleague both receive my emails and often talk about how "we can apply what Bookmarklee is saying today".

I know others who also think of me as 'Bookmarklee' and this is helped by my bookmark shaped business cards. It seems to aid memorability - which is the idea fo course.

The other day I even received an email that started: Dear Book !!

 

Magic words - Keep it simple

This week I offer you an example of the power of a simple message.

Walking through Marlow my wife spotted this sign outside an independent cafe shop. It spoke to her so we went in and had a coffee. And we told the owner that it was his sign that had attracted us inside.

Could you encourage the visitors to your website to get in touch using a similarly simple and direct message?

Related blog post:

Image removed by sender. image

 

Tips and tricks - We can learn from complaints

The client (or ex-client) isn't always right. But it can help to listen objectively when you receive a complaint or when a client explains why they have moved to another accountant.

If that never happens but you want to know what really matters to clients, you can use google to find what complaints people have about accountants. Then you can aim to cover these off in your marketing messages and on your website. This will help to differentiate your service from those common complaints.

Related blog posts:

 

Image removed by sender. image

A STAND OUT example - Now that's what I call niche!

Paul Sutton isn't an accountant. He's a corporate lawyer and runs LCN Legal. But that's not what he says when people ask what he does. All of his marketing messages I have seen and his monthly (hard copy) newsletter are clear. His practice is focused on advising on intercompany agreements re transfer pricing. Now that's what I call niche!

Paul is a great example of a professional who knows how to STAND OUT by consistently referencing his expertise and specialist focus.

In fact, LCN Legal does more than work on intercompany agreements re transfer pricing.

The home page of their website explains that the firm specialises in creating and simplifying corporate and investment structures. This is still niche but it's less distinct and memorable than their primary focus.

If you simply talk about being an accountant and that you have a range of clients across various sectors you won't STAND OUT. And if you don't STAND OUT you won't get as many referrals as those who do.

 

On the blog

In last week's blog post I asked the question: Who do you need to STAND OUT from? The answer is not what you might expect. Understanding this issue can make it much easier to hone your business messages, your marketing, your networking and your social media activity. You can read the blog post here >>>

 

Think on these things...

...and enjoy the rest of the week.

If you want to discuss anything in this email, on my blog, or from one of my talks, please pick a time that suits us both via this link >>>

I'd also love to get your feedback by email or phone as to what you liked or didn't like in this missive, any ideas you have for a better name than 'Magic of Success', and your requests or suggestions for future issues.

 

Regards
Mark Lee FCA

Speaker, Mentor and Treasurer of The Magic Circle

Ps: Could I help you with the Magic of Success? My special focus is sole practitioner accountants who want more clients, profits, time and satisfaction. Which of these 4 approaches suits you best? >>>

Image removed by sender. Kehinde Dauda

 

Mark's personal website, LinkedIn and Twitter name are all: BookMarkLee
He speaks at conferences, events and away days for accountancy firms and associations. Beyond this he works almost exclusively with sole practitioner accountants.

 


 

BML PO Box 562 Pinner, Harrow HA5 9FW United Kingdom 0845 0038780

Image removed by sender.


---------------------------

All titles, content, publisher names, trademarks, artwork, and associated imagery are trademarks and/or copyright material of their respective owners. All rights reserved. The Spam Archive website contains material for general information purposes only. It has been written for the purpose of providing information and historical reference containing in the main instances of business or commercial spam.

Lets beat spam together
Many of the messages in Spamdex's archive contain forged headers in one form or another. The fact that an email claims to have come from one email address or another does not mean it actually originated at that address!
Please use spamdex responsibly.


Yes You! Get INVOLVED - Send in your spam and report offenders

Create a rule in outlook or simply forward the junk email you receive to questions@spamdex.co.uk | See contributors

Google + Spam | 2010- 2017 Spamdex - The Spam Archive for the internet. unsolicited electric messages (spam) archived for posterity. Link to us and help promote Spamdex as a means of forcing Spammers to re-think the amount of spam they send us.

The Spam Archive - Chronicling spam emails into readable web records index for all time

Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Special thanks: We would like to thank Benedict who is a SEO Consultant who has freely given up his time to advise us on how best to maximise on our organic search traffic strategy and also for his wonderful creative vision on how to spread the word about Spamdex and how we try to combat spam across the globe. Click here for more information.

Our inspiration is the "Internet Archive" USA. "Libraries exist to preserve society's cultural artefacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it's essential for them to extend those functions into the digital world." This is our library of unsolicited emails from around the world. See https://archive.org. Spamdex is in no way associated though. Supporters and members of http://spam.abuse.net Helping rid the internet of spam, one email at a time. Working with Inernet Aware to improve user knowlegde on keeping safe online. | Link to us | Terms | Privacy | Cookies | Complaints | Copyright | Spam emails / ICO | Spam images | Sitemap

Important: Users take note, this is Spamdex - The Spam Archive for the internet. Some of the pages indexed could contain offensive language or contain fraudulent offers. If an offer looks too good to be true it probably is! Please tread, carefully, all of the links should be fine. Clicking I agree means you agree to our terms and conditions. We cannot be held responsible etc etc.

The Spam Archive - Chronicling spam emails into readable web records

The Glass House | London | SW19 8AE |
Spamdex is a digital archive of unsolicited electronic mail 4.8 out of 5 based on reviews
Spamdex - The Spam Archive Located in London, SW19 8AE. Phone: 080000 0514541.